This Privacy Policy explains how Guangzhou Chenling Trading Co., Ltd. (“Company”, “we”, “us”, or “our”) collects, uses, stores, discloses, and protects personal information obtained through our website and related online services (collectively, the “Website”).
Company Information
Company Name: Guangzhou Chenling Trading Co., Ltd.
Registered Address: 3rd Floor, Room 313, No. 16-1 Baofeng South Road, Shiling Town, Huadu District, Guangzhou, China
This Privacy Policy is intended for business customers, corporate buyers, distributors, agents, and other professional users who access our Website for the purpose of sourcing, inquiring about, or purchasing premium wholesale apparel, including business casual suits and pure cotton shirts, for international markets.
By accessing or using the Website, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy.
1. Scope and Application
This Privacy Policy applies to personal information collected through:
- Our official website and its subpages
- Online inquiry forms and quotation requests
- Account registration for business customers
- Communication initiated through the Website
- Any other data collection activities conducted via the Website
This Privacy Policy does not apply to:
- Offline transactions or communications not connected to the Website
- Third-party websites linked from our Website
- Personal data collected independently by third parties
2. Definitions
For the purposes of this Privacy Policy:
- “Personal Information” means any information that can identify an individual, directly or indirectly.
- “Business Information” refers to data related to corporate entities, including company name, business address, and corporate contact details.
- “Processing” means any operation performed on Personal Information, including collection, storage, use, disclosure, or deletion.
- “User” means any individual accessing or using the Website.
3. Information We Collect
3.1 Information You Provide Voluntarily
We may collect information that you choose to provide, including but not limited to:
- Full name
- Job title or business role
- Company name
- Business address
- Country or region
- Business contact details submitted via inquiry forms
- Order-related information
- Communication content submitted through the Website
All information is collected strictly for legitimate business purposes related to wholesale apparel sourcing and cooperation.
3.2 Automatically Collected Information
When you access the Website, certain technical information may be collected automatically, including:
- IP address
- Browser type and version
- Device type and operating system
- Language preferences
- Pages visited and time spent
- Referring URLs
- Access timestamps
This information is collected for system administration, security, analytics, and performance optimization purposes.
4. Purpose of Information Processing
We process collected information for the following purposes:
- Responding to inquiries and quotation requests
- Processing and managing wholesale orders
- Verifying business identity and eligibility
- Managing customer accounts
- Providing product updates and service-related communications
- Improving Website functionality and user experience
- Ensuring Website security and fraud prevention
- Complying with legal and regulatory obligations
We do not use Personal Information for purposes incompatible with those described above.
5. Legal Basis for Processing
Depending on applicable laws, our processing of Personal Information may be based on:
- Performance of a contract or pre-contractual measures
- Legitimate business interests
- Compliance with legal obligations
- User consent, where required by law
6. Cookies and Similar Technologies
The Website may use cookies and similar technologies to enhance functionality and performance. Cookies may be used to:
- Maintain session integrity
- Remember user preferences
- Analyze Website traffic patterns
- Improve security and usability
Users may manage cookie preferences through browser settings. Disabling cookies may affect certain Website functions.
7. Data Storage and Retention
We retain Personal Information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Retention considerations include:
- Duration of business relationship
- Legal, accounting, and compliance requirements
- Dispute resolution needs
- Security and risk management
When Personal Information is no longer required, it will be securely deleted or anonymized.
8. Data Security Measures
We implement reasonable administrative, technical, and physical safeguards to protect Personal Information against:
- Unauthorized access
- Accidental loss
- Misuse or alteration
- Unauthorized disclosure
Security measures include access controls, secure servers, encryption where appropriate, and internal data handling policies.
Despite these measures, no transmission or storage system can be guaranteed to be completely secure.
9. Data Sharing and Disclosure
We do not sell or rent Personal Information.
Personal Information may be shared only under the following circumstances:
- With internal personnel on a need-to-know basis
- With service providers supporting Website operation or logistics
- When required by applicable laws or legal processes
- To protect legal rights, safety, or property
All data sharing is limited to what is necessary for legitimate purposes.
10. International Data Transfers
As an international wholesale business, Personal Information may be transferred to and processed in jurisdictions outside the User’s country or region.
We take reasonable steps to ensure that such transfers comply with applicable data protection laws and that Personal Information remains adequately protected.
11. User Rights
Subject to applicable laws, Users may have the right to:
- Access their Personal Information
- Request correction or update
- Request deletion under certain circumstances
- Object to certain processing activities
- Restrict processing where permitted
Requests are handled in accordance with applicable legal requirements.
12. Business-to-Business Data Considerations
Our Website primarily serves business customers. Information collected is mainly business-related and used exclusively for professional and commercial purposes.
We do not intentionally collect Personal Information from minors.
13. Third-Party Links
The Website may contain links to external websites. We are not responsible for the privacy practices or content of third-party websites.
Users are encouraged to review the privacy policies of those websites independently.
14. Compliance with Laws and Regulations
We process Personal Information in accordance with applicable data protection and privacy laws, including relevant international principles where applicable.
This Privacy Policy is designed to reflect generally accepted privacy standards for international B2B trade.
15. Policy Updates
We reserve the right to update or modify this Privacy Policy from time to time to reflect changes in legal requirements, business practices, or Website functionality.
Updated versions will be published on the Website and will become effective upon publication.
16. Governing Language
This Privacy Policy is written in English. In the event of translation, the English version shall prevail.
17. Acknowledgement
By using the Website, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of information as described herein.